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In this screen shot taken from WalMart.com, a casket for sale on the Wal-Mart Web site is shown. Wal-Mart quietly put up about 15 caskets and dozens of urns on its Web site last week. (AP Photo/WalMart.com) ** NO SALES **
 
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CONTACT THE HERALD
Mike Benbow, Business Editor
benbow@heraldnet.com
 
Published: Thursday, October 29, 2009

Wal-Mart gets into the coffin business

The world’s largest retailer wants to keep its customers even after they die.

Wal-Mart has started selling caskets on its Web site at prices that undercut many funeral homes, long the major seller of caskets.

The move follows a similar one by discount rival Costco, which also sells caskets on its site.

Wal-Mart, based in Bentonville, Ark., quietly put up about 15 caskets and dozens of urns on its Web site last week.

Prices range from $999 for models like “Dad Remembered” and “Mom Remembered” steel caskets to the mid-level $1,699 “Executive Privilege.” All are less than $2,000, except for the Sienna Bronze Casket, which sells for $3,199.

Caskets ship within 48 hours.

Federal law requires that funeral homes must accept third-party caskets.

Associated Press

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