Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Jody Knoblich
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
jknoblich@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Southwest rolls out new 737-800

SHARE: facebook Twitter icon Pinterest icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
By David Koenig
Associated Press
Published:
  • Southwest Airlines employee Nichole Boyer tours the interior of a Boeing 737-800 during a launch party Wednesday in Dallas, Texas.

    Associated Press

    Southwest Airlines employee Nichole Boyer tours the interior of a Boeing 737-800 during a launch party Wednesday in Dallas, Texas.

  • Southwest Airlines employees get a first look at the Boeing 737-800 during a launch party Wednesday in Dallas, Texas.

    Associated Press

    Southwest Airlines employees get a first look at the Boeing 737-800 during a launch party Wednesday in Dallas, Texas.

DALLAS -- Southwest Airlines Co. is rolling out some new, larger planes that will start hauling passengers next month.
The airline introduced its first Boeing 737-800 on Wednesday during a launch party for several hundred employees in a hangar at its Dallas headquarters.
The plane holds 175 passengers, compared with 137 on the biggest jet now in Southwest's fleet, the 737-700. The extra 38 seats should mean more revenue per flight.
"It's going to make us more profitable from day one," said chief operating officer Mike Van de Ven.
The new plane has higher ceilings and more overhead bin space than other Southwest planes and will be equipped for wireless Internet access.
Southwest plans to get 33 of the Renton-built planes this year, and 41 next year, while retiring a similar number of older jets. Southwest has more than 550 planes, not counting its AirTran Airways subsidiary.
If it passes operating tests, Wednesday's plane will join the fleet on April 11. Southwest plans to use it and other 737-800s mostly on long-haul flights out of Baltimore, Chicago and Florida airports, then in Los Angeles and Las Vegas.
It could also be used at New York's LaGuardia Airport and Washington's Reagan National Airport, where Southwest has limited takeoff and landing slots, Van de Ven said.
Eventually the new plane could allow Southwest to fly to Hawaii and the Caribbean, said CEO Gary Kelly. First, the airline needs to negotiate Hawaiian-trip pay scales for union pilots and flight attendants, he said.
"As long as you have the demand for 175 customers, it's a really good business decision," Kelly said.
Extra seating is a recurring theme at Southwest, which needs more revenue to offset high jet fuel costs. The airline is installing new, thinner seats on its 369 Boeing 737-700s, making room for another row with six seats.
The 737-800 is Southwest's first new model since it added the 737-700 in 1997. The bigger plane means Southwest flights will require an additional flight attendant, but executives said that will be offset by more revenue and lower fuel and maintenance costs than with older jets.
Southwest has the world's largest all-Boeing fleet.
Story tags » 737Airline Orders

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup