The Herald of Everett, Washington
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up | Manage  Green editions icon Green editions

Calendar


Sports headlines
HeraldNet Newsletter Delivered to your inbox each week.
Published: Tuesday, July 31, 2012, 10:03 a.m.

First ratings stumble for NBC's Olympics coverage

NEW YORK -- NBC has seen its first stumble in Olympics television ratings.
The Nielsen company said Tuesday that overnight ratings from the nation's largest cities for Monday's prime-time broadcast were off 5 percent from the corresponding night in Beijing four years ago. For the first three nights of Olympics coverage, NBC's London ratings were running well ahead of Beijing.
Four years ago on the same night, NBC was able to run many events live, including a gold medal race by Michael Phelps. NBC's prime-time this year was all tape-delayed material, with a disappointing showing by the U.S. men's gymnastics team.
Nielsen expects to report a fuller estimate of how many people watched Monday's broadcast later on Tuesday.
Story tags » Summer Olympics

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus
digital subscription promo

Subscribe now

Unlimited digital access starting at 99 cents, or included with any print subscription.