Published: Saturday, September 29, 2012, 12:01 a.m.
Target wraps infomercials into movies
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Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on-screen is for sale.
The company unveiled the three episodes of "Falling for You" on Thursday at a private event at the SLS Hotel in Los Angeles.
Bell plays an advertising exec and Long is her boss in "Falling for You." Zachary Abel plays Bell's rival -- and potential love interest -- in the series, wherein online viewers can click on any item on-screen and add it to their shopping carts, from fashion to housewares.
"A lot of it is just showing things in their natural habitat," Bell said. "I felt like it was more natural than a product-placement situation (on a film set)."
More than 100 products are featured in the three-episode arc. "Falling for You" will begin airing Oct. 2 and the products featured will be available until Nov. 1.
-- Associated Press
The company unveiled the three episodes of "Falling for You" on Thursday at a private event at the SLS Hotel in Los Angeles.
Bell plays an advertising exec and Long is her boss in "Falling for You." Zachary Abel plays Bell's rival -- and potential love interest -- in the series, wherein online viewers can click on any item on-screen and add it to their shopping carts, from fashion to housewares.
"A lot of it is just showing things in their natural habitat," Bell said. "I felt like it was more natural than a product-placement situation (on a film set)."
More than 100 products are featured in the three-episode arc. "Falling for You" will begin airing Oct. 2 and the products featured will be available until Nov. 1.
-- Associated Press
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