The Herald of Everett, Washington
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Chuck Taylor | ctaylor@heraldnet.com
Published: Saturday, October 13, 2012, 12:59 p.m.

Wired Waffles: No deal on 'Shark Tank'

Wired Waffles co-founder Roger Sullivan made his best pitch to the celebrity investors on ABC's "Shark Tank" on Friday, but the panel apparently thought the world wasn't quite ready for his caffeinated breakfast food.

"We didn't get a deal, but we knew it was coming," the Marysville entrepreneur said Saturday morning.

Wired Waffles was competing for investments against other entrepreneurs pushing a line of dresses made of pillowcases, a unique spatula and vitamin oral sprays, Sullivan said.

"I'm not knocking not getting a deal," he said. "We got seven minutes of exposure before 10 million viewers. We didn't really need the investment."
Story tags » MarysvilleLocally Based CompanyMedia

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