Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Jody Knoblich
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
jknoblich@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Google clashes with Swedes over 'ungoogleable'

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Published:
Associated Press
STOCKHOLM -- Sweden's language watchdog has accused Google of trying to control the Swedish language in a dispute over the definition of the colloquial term "ungoogleable."
The Swedish version of the word -- "ogooglebar" -- made the Language Council of Sweden's 2012 list of words that aren't in the Swedish dictionary but have entered common parlance. The council defined it as something "that cannot be found on the Web with a search engine."
But Google objected, asking for changes showing the expression specifically refers to Google searches and a disclaimer saying Google is a registered trademark, the council said Tuesday.
Rather than changing the definition, the council deleted the word from the list, while stressing "our displeasure with Google's attempts to control the language."
Google refrained from commenting on the matter directly.
"While Google, like many businesses, takes routine steps to protect our trademarks, we are pleased that users connect the Google name with great search results," Google spokesman Gustaf Brusewitz said in an email.

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup