The Herald of Everett, Washington
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up | Manage  Green editions icon Green editions
Jerry Cornfield | jcornfield@heraldnet.com
Published: Monday, September 16, 2013, 8:33 a.m.

Dueling ads on food labeling measure hit airwaves

Opponents and supporters of a food labeling initiative begin airing television ads this morning.

And the airwave battle on Initiative 522 may not end until Election Day.

As I reported Sunday, the No on 522 campaign has reserved time on Seattle television stations right up to Nov. 5 which is the last day of balloting.

At the time I filed that story, records showed the Yes on 522 campaign had blocked time starting in October. But the campaign responded to opponents and went on the air this morning.

Each side is running a 30-second ad.

The one for opponents that I saw features former Washington Attorney General Ken Eikenberry describing the measure as misleading because it will not require labels on many products containing genetically modified organisms such as meat and dairy products.

I also saw an ad from supporters featuring a woman holding a box of Corn Crunchies on which is written "partially produced with genetic engineering." Her message is that the initiative will give consumers information on the food they eat. Turns out that is not a real product and the box was designed for the commercial.

You can watch that ad here. There's also a second ad from supporters in which a variety of people are telling why they back the measure. You can see that one here.



Sign up for HeraldNet headlines Newsletter
See sample | Privacy policy

Most recent The Petri Dish posts

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus
digital subscription promo

Subscribe now

Unlimited digital access starting at 99 cents, or included with any print subscription.

» More local news


HeraldNet highlights

Epic river journey
Epic river journey: Woodway man traces Meriwether Lewis' route by kayak, bike
Knocked down, not out
Knocked down, not out: Bill Iffrig hasn't ruled out return to Boston Marathon
Getting shut out
Getting shut out: Supporters lobby WIAA to make lacrosse a high school sport
Boston Marathon
Boston Marathon: Everett's Adams: ‘A magic that no evil can eclipse’