Pete Carroll’s Super Bowl hugs will raise money

A local non-profit is hoping the Seattle Seahawks and their head coach Pete Carroll have lots to celebrate during Super Bowl XLVIII.

Victim Support Services, which helps survivors of crimes (including arson, drunk driving, attempted homicide, home invasion and robbery), is hoping to raise money for its cause based on hugs Carroll delivers during the Super Bowl. Marysville’s Superb Construction Company has signed on to donate $1 for each hug Carroll gives during the big game and Victims Support Services is hoping to garner additional pledges from others before Sunday. The non-profit group also is looking for a volunteer attending Super Bowl XLVIII in East Rutherford, N.J. to help count Carroll’s hugs during the game.

“It’s something positive that’s taking place in the community,” said Marge Martin, executive director of Victim Support Services. “When you look at what (Carroll’s) doing, you know that’s him. You know that’s Pete’s personality coming through on the field. … When I see the potential out in the community of recognizing a kind and compassionate person, it just kind of rings in my heart that there are really good people out there doing good things.”

Those looking to donate can find more information on the foundation’s website at www.VictimSupportServices.com.

Martin saw a recent Herald article discussing the high-energy coach’s habit of embracing players after big plays. She got the idea to raise money for Carroll’s hugs from press coverage about Denver quarterback Peyton Manning and the way he raised some money for his charity.

Last week, Manning helped raise $24,800 for using his customary “Omaha!” pre-snap call. Eight Omaha companies combined to donate $800 to Manning’s “Peyback Foundation” every time he used his popular phrase in the AFC Championship game.

“That is what I’d like to do, try to create a wave similar to the ‘Omaha’ thing with Peyton Manning,” Martin said. Phil Jubie, Martin’s brother who owns Superb Construction, wanted to help out and talked to his sister about donating money on a per-hug basis.

“I was reading the paper and it had an article about ‘Omaha’ and (how) a bunch of people got together and donated a bunch of money each time he said that,” Jubie said, “Reading in The Herald that Pete likes to give hugs, the other night I was laying in bed and I said, ‘You know what? They can do that (for Manning) why don’t we do hugs for our group?

“I think it’s a great way to raise some money for a non-profit that works off grants and donations.”

Jubie, who said he’s “watched every game this season,” knows that a Super Bowl might elicit a lot of hugs from the Seahawks head coach — who averages anywhere from 27 to 43 hugs per game.

Jubie’s prepared.

“I kind of told my sister that I would cap (the donation) at $100,” Jubie said. “I expect (Carroll) to give a few more hugs in the Super Bowl. But here’s the downside: if they don’t win it might cut the hugs. If it comes up less than 100 hugs I’ll double it. And donate the same amount to the local food bank.”

Victim Support Services is hosting a breakfast fundraiser on Feb. 19 — two weeks after Super Bowl Sunday — and Jubie would love to host Carroll at the event.

“He’s welcome to come up,” Jubie said. “I’ll give him a hug and buy him breakfast.”

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Sports

Arlington head coach Nick Brown talks with his team during a time-out against Marysville Getchell during a playoff matchup at Arlington High School on Saturday, Feb. 24, 2024, in Arlington, Washington. (Ryan Berry / The Herald)
Arlington boys basketball coach Nick Brown steps down

Brown spent 18 seasons as head coach, turning the Eagles into a consistent factor in Wesco.

Players run drills during a Washington Wolfpack of the AFL training camp at the Snohomish Soccer Dome on Wednesday, April 10, 2024 in Snohomish, Washington. (Annie Barker / The Herald)
Arena football is back in Everett

The Washington Wolfpack make their AFL debut on the road Saturday against the Oregon Black Bears.

Seattle Kraken defensemen Jamie Oleksiak (24) and Will Borgen (3) celebrate a goal by center Matty Beniers (10) against the Buffalo Sabres during the second period of an NHL hockey game, Tuesday, in Buffalo, N.Y. (Jeffrey T. Barnes / The Associated Press)
Kraken leaving ROOT Sports for new TV and streaming deals

Seattle’s NHL games are moving to KING 5 and KONG, where they’ll be free for local viewers.

Lake Stevens pitcher Charli Pugmire high fives first baseman Emery Fletcher after getting out of an inning against Glacier Peak on Tuesday, April 23, 2024, at Glacier Peak High School in Snohomish, Washington. (Ryan Berry / The Herald)
Lake Stevens tops Glacier Peak in key softball encounter

The Vikings strung together a three-run rally in the fifth inning to prevail 3-0.

UCLA pass rusher Laiatu Latu, left, pressures Arizona State quarterback Trenton Bourguet during the second half of an NCAA college football game Nov. 11, 2023, in Pasadena, Calif. Latu is the type of player the Seattle Seahawks may target with their first-round pick in the NFL draft. (AP Photo/Ryan Sun, File)
Predicting who Seahawks will take with their 7 draft picks

Expect Seattle to address needs at edge rusher, linebacker and interior offensive line.

Seattle Storm guard Sue Bird brings the ball up against the Washington Mystics during the second half of Game 1 of a WNBA basketball first-round playoff series Aug. 18, 2022, in Seattle. The Storm’s owners, Force 10 Hoops, said Wednesday that Bird has joined the ownership group. (AP Photo/Lindsey Wasson, File)
Seattle Storm icon Sue Bird joins ownership group

Bird, a four-time WNBA champion with the Storm as a player, increases her ties to the franchise.

Seattle Mariners’ J.P. Crawford (3) scores on a wild pitch as Julio Rodríguez, left, looks on in the second inning of the second game of a baseball doubleheader against the Colorado Rockies Sunday, April 21, 2024, in Denver. (AP Photo/David Zalubowski)
Mariners put shortstop J.P. Crawford on the 10-day IL

Seattle’s leadoff hitter is sidelined with a right oblique strain.

X
Prep roundup for Thursday, April 25

Prep roundup for Thursday, April 25: (Note for coaches/scorekeepers: To report results… Continue reading

Seattle Mariners star Julio Rodriguez connects for a two-run home run next to Texas Rangers catcher Jonah Heim and umpire Mark Carlson during the third inning of a baseball game in Arlington, Texas, Tuesday, April 23, 2024. It was Rodriguez’s first homer of the season. (AP Photo/Tony Gutierrez)
Finally! Julio Rodriguez hits first homer of season

It took 23 games and 89 at bats for the Mariners superstar to go yard.

X
Prep roundup for Wednesday, April 24

Prep roundup for Wednesday, April 24: (Note for coaches/scorekeepers: To report results… Continue reading

X
Prep roundup for Tuesday, April 23

Prep roundup for Tuesday, April 23: (Note for coaches/scorekeepers: To report results… Continue reading

Seattle Seahawks linebacker Jordyn Brooks (56) is taken off the field after being injured in the second half of an NFL football game against the Minnesota Vikings in Minneapolis, Sunday, Sept. 26, 2021. The former first-round pick is an example of the Seahawks failing to find difference makers in recent NFL drafts. (AP Photo/Jim Mone)
A reason Seahawks have 1 playoff win since 2016? Drafting

The NFL draft begins Thursday, and Seattle needs to draft better to get back to its winning ways.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.