Nintendo says no to virtual equality in life game

  • By Derrik J. Lang Associated Press
  • Wednesday, May 7, 2014 1:14pm
  • Business

LOS ANGELES — Nintendo isn’t allowing gamers to play as gay in an upcoming life simulator game.

The publisher of such gaming franchises as “The Legend of Zelda” and “Mario Bros.” said Tuesday it wouldn’t bow to pressure to allow players to engage in romantic activities with characters of the same sex in English editions of “Tomodachi Life.” This follows a social media campaign launched by fans last month seeking virtual equality for the game’s characters, which are modeled after real people.

“Nintendo never intended to make any form of social commentary with the launch of ‘Tomodachi Life,”’ Nintendo of America Inc. said in a statement. “The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that ‘Tomodachi Life’ was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary.”

Tye Marini, a gay 23-year-old Nintendo fan from Mesa, Arizona, launched the campaign last month, urging Kyoto, Japan-based Nintendo Co. and its subsidiary Nintendo of America Inc. to add same-sex relationship options to English versions of the hand-held Nintendo 3DS game.

The game was originally released in Japan last year and features a cast of Mii characters — Nintendo’s personalized avatars of real players — living on a virtual island. Gamers can do things like shop, visit an amusement park, play games, go on dates and encounter celebrities like Christina Aguilera and Shaquille O’Neal.

“I want to be able to marry my real-life fiancé’s Mii, but I can’t do that,” Marini said in a video posted online that attracted the attention of gaming blogs and online forums this week. “My only options are to marry some female Mii, to change the gender of either my Mii or my fiancé’s Mii or to completely avoid marriage altogether and miss out on the exclusive content that comes with it.”

“Tomodachi Life” has been a hit in a Japan, where Nintendo said last December it had sold 1.83 million copies of the game.

The English-language packaging for “Tomodachi Life” — “tomodachi” means “friend” in Japanese — proclaims: “Your friends. Your drama. Your life.” A trailer for the game boasts that players can “give Mii characters items, voices and personalities, then watch as they rap, rock, eat doughnuts and fall in love.” However, only characters of the opposite sex are actually able to flirt, date and marry in the game, which is set for release June 6 in North America and Europe.

“It’s more of an issue for this game because the characters are supposed to be a representation of your real life,” Marini said Tuesday in a telephone interview. “You import your personalized characters into the game. You name them. You give them a personality. You give them a voice. They just can’t fall in love if they’re gay.”

The issue marks not only a cultural divide between Japan, where gay marriage is not legal, and North America and Europe, where gay marriage has become legal in some places, but also in the interactive world, where games are often painstakingly “localized” for other regions, meaning characters’ voices and likenesses are changed to suit different locales and customs.

“The ability for same-sex relationships to occur in the game was not part of the original game that launched in Japan, and that game is made up of the same code that was used to localize it for other regions outside of Japan,” Nintendo noted in an emailed statement.

While many English-language games don’t feature gay characters, several role-playing series produced by English-speaking developers, such as “The Sims,” “Fable” and “The Elder Scrolls,” have allowed players to create characters that can woo characters of the same sex, as well as marry and have children. Other more narrative-driven games, like “Grand Theft Auto IV,” “The Last of Us” and “Gone Home,” have included specific gay, lesbian and bisexual characters.

“We have heard and thoughtfully considered all the responses,” Nintendo said of the (hash)Miiquality campaign. “We will continue to listen and think about the feedback. We’re using this as an opportunity to better understand our consumers and their expectations of us at all levels of the organization.”

Marini isn’t calling for a boycott of “Tomodachi Life” but instead wants supporters to post on Twitter and Facebook with the hashtag (hash)Miiquality, as well as write to Nintendo and ask the company to include same-sex relationships in an update to “Tomodachi Life” or in a future installment.

He noted Wednesday in response to Nintendo’s statement that excluding same-sex relationships in the game is a form of “social commentary.”

“I would hope that they recognize the issue with the exclusion of same-sex relationships in the game and make an effort to resolve it,” Marini said. “Until then, Miiquality will continue to raise awareness of the issue.”

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Simreet Dhaliwal speaks after winning during the 2024 Snohomish County Emerging Leaders Awards Presentation on Wednesday, April 17, 2024, in Everett, Washington. (Ryan Berry / The Herald)
Simreet Dhaliwal wins The Herald’s 2024 Emerging Leaders Award

Dhaliwal, an economic development and tourism specialist, was one of 12 finalists for the award celebrating young leaders in Snohomish County.

Lynnwood
New Jersey company acquires Lynnwood Land Rover dealership

Land Rover Seattle, now Land Rover Lynnwood, has been purchased by Holman, a 100-year-old company.

Szabella Psaztor is an Emerging Leader. (Olivia Vanni / The Herald)
Szabella Pasztor: Change begins at a grassroots level

As development director at Farmer Frog, Pasztor supports social justice, equity and community empowerment.

Owner and founder of Moe's Coffee in Arlington Kaitlyn Davis poses for a photo at the Everett Herald on March 22, 2024 in Everett, Washington. (Annie Barker / The Herald)
Kaitlyn Davis: Bringing economic vitality to Arlington

More than just coffee, Davis has created community gathering spaces where all can feel welcome.

Simreet Dhaliwal is an Emerging Leader. (Olivia Vanni / The Herald)
Simreet Dhaliwal: A deep-seated commitment to justice

The Snohomish County tourism and economic specialist is determined to steer change and make a meaningful impact.

Emerging Leader John Michael Graves. (Ryan Berry / The Herald)
John Michael Graves: Champion for diversity and inclusion

Graves leads training sessions on Israel, Jewish history and the Holocaust and identifying antisemitic hate crimes.

Gracelynn Shibayama, the events coordinator at the Edmonds Center for the Arts, is an Emerging Leader. (Olivia Vanni / The Herald)
Gracelynn Shibayama: Connecting people through the arts and culture

The Edmonds Center for the Arts coordinator strives to create a more connected and empathetic community.

Eric Jimenez, a supervisor at Cocoon House, is an Emerging Leader. (Olivia Vanni / The Herald)
Eric Jimenez: Team player and advocate for youth

As an advocate for the Latino community, sharing and preserving its traditions is central to Jimenez’ identity.

Nathanael Engen, founder of Black Forest Mushrooms, an Everett gourmet mushroom growing operation is an Emerging Leader. (Olivia Vanni / The Herald)
Nathanael Engen: Growing and sharing gourmet mushrooms

More than just providing nutritious food, the owner of Black Forest Mushrooms aims to uplift and educate the community.

Molbak's Garden + Home in Woodinville, Washington closed on Jan. 28 2024. (Photo courtesy of Molbak's)
Molbak’s, former Woodinville garden store, hopes for a comeback

Molbak’s wants to create a “hub” for retailers and community groups at its former Woodinville store. But first it must raise $2.5 million.

DJ Lockwood, a Unit Director at the Arlington Boys & Girls Club, is an Emerging Leader. (Olivia Vanni / The Herald)
DJ Lockwood: Helping the community care for its kids

As director of the Arlington Boys & Girls Club, Lockwood has extended the club’s programs to more locations and more kids.

Alex Tadio, the admissions director at WSU Everett, is an Emerging Leader. (Olivia Vanni / The Herald)
Alex Tadio: A passion for education and equality

As admissions director at WSU Everett, he hopes to give more local students the chance to attend college.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.