‘Frozen’ bests Barbie as top toy for girls

  • Chicago Tribune
  • Tuesday, November 25, 2014 3:03pm
  • Business

Barbie, make room for Elsa.

Disney’s “Frozen” has toppled Barbie as the No. 1 toy parents plan to buy for their little girls this holiday season, the first time in 11 years that Barbie has not held the top spot, according to the National Retail Federation’s top toys survey.

One in 5 parents plan to buy “Frozen” merchandise for girls, while Barbie is on the shopping list of 16.8 percent of parents, according to the trade group, which has been conducting the survey for 11 years.

“Frozen” has been a retail juggernaut since the movie about sisterly love was released a year ago. Disney Consumer Products this month announced it had sold 3 million “Frozen” role-play dresses.

Rounding out the top five toys for girls are dolls generally, Monster High Dolls and American Girl dolls, according to the National Retail Federation.

Lego toys are No. 1 for boys, same as last year, followed by cars and trucks, Teenage Mutant Ninja Turtles, video games and Hot Wheels.

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