True colors

Free-range Trix rabbit: Leaping aboard the all-natural bandwagon, General Mills says it’s reformulating its cereals to remove all artificial ingredients.

If the cereal maker’s food scientists can replicate Trix and Lucky Charms with ingredients actually found in nature, the competition for the Nobel Prize is over now. Sorry, discoverers of new planets, but the guy who makes “lemony yellow” and “orangey orange” without synthetic substances has got this.

It’s a cheap thing: Martha Stewart’s once-mighty media company has been sold for a fraction of its former value, a measure of how far the domestic doyenne’s stock has fallen in the digital era.

Things have gotten so dire that invitations for Stewart’s most recent dinner party included the words “potluck” and “BYOB” set in Comic Sans and were printed in inksaver mode.

Trusted name in news: NBC is promoting new anchorman Lester Holt with the ad tagline, “When it really matters, you can depend on him”.

Suggested tagline for Brian Williams at MSNBC: “When it really matters, you can take him with a grain of salt.”

— Mark Carlson, Herald staff

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