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2013 Market Facts
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The Herald Business Journal May, 2013
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Contact Us:
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Josh O'Connor Publisher
Phone: 425-339-3007 joconnor@heraldnet.com
Jody Knoblich General Sales Manager
Phone: 425-339-3445 Fax: 425-339-3049 jknoblich@heraldnet.com
Kurt Batdorf Editor
Phone: 425-339-3102 Fax: 425-339-3049 kbatdorf@heraldnet.com
Site address:
1213 California St., Everett, WA 98201
Mailing address:
Box 930 Everett, WA 98206
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'Hair of the dog' advertising doesn't work
The remedy for overindulging is to swig the same stuff (the next morning) that made you feel rotten to begin with — most commonly referred to as "hair of the dog." Does anybody actually do that? In advertising, many companies do... more
By Andrew Ballard
Growth Strategies | May 20


How to make your business ready for referrals
What’s the highest compliment and vote of confidence we can receive? It’s a referral from someone we know to do business with someone they know. Not only is it a compliment, it’s one of the best ways to grow our... more
By Monika Kristofferson
Office Efficiency | May 8


Windows 8 Pro offers businesses promise of productivity
Now that businesses are in full swing for 2013, it's a good time to think about new ways to keep our fingers on the pulse of our business and remain in touch with colleagues even when we're out of the office.
The recently... more
By Jay Paulus
Microsoft Solutions | May 1


What to do with checks marked ‘payment in full’
If a business receives a check with the notation "payment in full" from a customer with a disputed account, and strikes out the "payment in full" notation, or endorses the check "reserving all rights,"... more
By Patrick Hussey
Business of Law | May 1


Surety bonds help businesses grow on contract success
Small-business contractors and service companies that want to become more competitive and bid on projects requiring surety bonds can look to the U.S. Small Business Administration for the help they need to step up to that next level of... more
By Calvin W. Goings
SBA News | May 1


Cargo coverage: How it applies to every business
Placing insurance on precious assets has been around for many years in the U.S. The oldest form of insurance is marine cargo insurance, which dates back to 3000 BC when Chinese merchants deliberately spread cargo among several... more
By Paul Pukis
Capital Asset Protection | May 1


Economics schools business on ROI’s faults
Economics is about business, certainly, but the relationship between the two has always been more than a little mysterious. Business people generally do not think about issues and challenges the same way that economists do. The... more
By James McCusker
Business 101 | April 30


You're losing business without a mobile website
It doesn't matter whether your company is targeting a consumer, a business or both segments, if your website is not mobile enabled, you're leaving money on the table — based on your industry — possibly a lot of money. more
By Andrew Ballard
Growth Strategies | April 30


Health-care costs are economy’s next big obstacle
Every time the U.S. economy seems poised to recover, it gets hit with obstacles that prevent it from gaining any steam. March’s disappointing employment numbers bear that out. In what remains the longest... more
By Tom Hoban
Realty Markets | April 30


The needlessly complicated future of flying from Everett
Most airports around the country are owned and operated by port authorities. Their narrower mission to support job creation and commerce allows them to effectively serve regions with overlapping political boundaries. Air travel, of... more
By Tom Hoban
Realty Markets | April 13


You’ll lose money when you’re disorganized
Do you have piles of paper stacked on your desk, the filing cabinet and perhaps even on your office floor? Do you have papers that require action, such as reading or invoicing, mixed up with papers that need to be recycled or filed? When... more
By Monika Kristofferson
Office Efficiency | April 9


Social networks’ facelifts emphasize big visuals
"Goodbye clutter." Facebook’s moniker for its redesigned News Feed also applies to Google+ and YouTube, all of which have received makeovers. The new designs organize written content into clean, user-friendly... more
By Laura Christianson
Relationship Marketing | April 8

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