In this 2015 photo, an Airbus A380 takes off for its demonstration flight at the Paris Air Show in Le Bourget airport, north of Paris. (AP Photo/Francois Mori, File)

In this 2015 photo, an Airbus A380 takes off for its demonstration flight at the Paris Air Show in Le Bourget airport, north of Paris. (AP Photo/Francois Mori, File)

Airbus, Boeing rivalry is back on as sales campaigns pick up

The improving outlook comes amid a travel reopening that’s gathering pace in some key markets.

By Charlotte Ryan / Bloomberg

Airbus said its decades-old competition with Boeing is back on in earnest as the removal of coronavirus curbs revives international travel and unleashes a spate of jetliner order contests.

The European firm said Thursday that the traditionally fierce rivalry has resumed as Boeing emerges from a two-year slump triggered by the grounding of its best-selling 737 Max. At the same time, it signaled a new challenge with the launch of a freighter designed to erode the U.S. group’s lead in air cargo.

“We see our competitor very willing to win campaigns, to ramp up production again,” Chief Executive Officer Guillaume Faury told Bloomberg Television. “At Airbus we enjoy that competition and we always try to bring the right products and services to our customers.”

Airbus lifted its guidance for full-year earnings, cash flow and aircraft deliveries, a day after Boeing posted its first profit in almost two years. The figures confirm a strengthening aerospace recovery that’s set to gather further momentum with sales campaigns at Air France-KLM’s Dutch arm and U.K. discounter Jet2, both of them usually loyal Boeing customers.

Airbus shares rose as much as 4.9% and traded 3.4% higher at 119.18 euros as of 2:03 p.m. in Paris. The stock has gained one-third in value this year. Boeing closed up 4.2% in New York Wednesday.

The new freighter, a version of the A350 passenger jet, is expected to enter service in 2025, Faury said on a media call, after the board granted approval for the project. The plane will be based mostly on the largest -1000 variant, and will have a payload of more than 90 metric tons.

The company gets “closer every day” to lining up launch customers, the CEO said. Boeing is meanwhile also eyeing a freighter launch, with CEO Dave Calhoun saying Wednesday his company hopes to launch a cargo version of the coming 777X “in the relatively near term.”

The improving outlook comes amid a travel reopening that’s gathering pace in some key markets.

Domestic Chinese and U.S. demand has led the comeback, the European Union has removed barriers to internal flights, and the U.K. this week announced that it will allow American and EU visitors who have been fully vaccinated to enter without self-isolating.

While other holdouts including Canada and Singapore are easing restrictions, long-distance routes that join continents are still restricted, holding back demand for bigger, more expensive wide-body aircraft.

Airbus expects to hand over 600 jets this year, up from as few as 566, helping to lift adjusted operating profit to 4 billion euros ($4.7 billion) — double the previous target — and generating 2.7 billion euros in free cash flow.

Boeing is also emerging strongly from the pandemic after it beat earnings and cash-burn estimates and Calhoun halted job cuts well short of the 20% originally planned.

Airbus announced a deal from German airline Condor for seven A330neos while detailing first-half earnings that beat estimates. Boeing last month scooped the lion’s share of a mammoth 270-jet order from United Airlines.

The KLM requirement for 160 aircraft will be a key battleground since sister carrier Air France is one of Airbus’s biggest customers.

Faury said Thursday that the company is having “very dynamic discussions” on potential orders and sees activity picking up toward the end of the year.

Still, both planemakers will be dependent on key equipment manufacturers keeping pace with ramp-up plans, which at Airbus could reach 64 narrow-body jets a month by early 2023 and 75 by 2025.

Engine maker Safran said Wednesday it expects a “small step up” in deliveries this year and questioned whether demand will support build rates above 60 a month.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

A closing sign hangs above the entrance of the Big Lots at Evergreen and Madison on Monday, July 22, 2024, in Everett, Washington. (Ryan Berry / The Herald)
Big Lots announces it will shutter Everett and Lynnwood stores

The Marysville store will remain open for now. The retailer reported declining sales in the first quarter of the year.

George Montemor poses for a photo in front of his office in Lynnwood, Washington on Tuesday, July 30, 2024.  (Annie Barker / The Herald)
Despite high mortgage rates, Snohomish County home market still competitive

Snohomish County homes priced from $550K to $850K are pulling in multiple offers and selling quickly.

Henry M. Jackson High School’s robotic team, Jack in the Bot, shake hands at the 2024 Indiana Robotics Invitational.(Henry M. Jackson High School)
Mill Creek robotics team — Jack in the Bot — wins big

Henry M. Jackson High School students took first place at the Indiana Robotic Invitational for the second year in a row.

The computer science and robotics and artificial intelligence department faculty includes (left to right) faculty department head Allison Obourn; Dean Carey Schroyer; Ishaani Priyadarshini; ROBAI department head Sirine Maalej and Charlene Lugli. PHOTO: Arutyun Sargsyan / Edmonds College.
Edmonds College to offer 2 new four-year degree programs

The college is accepting applications for bachelor programs in computer science as well as robotics and artificial intelligence.

FILE — Boeing 737 MAX8 airplanes on the assembly line at the Boeing plant in Renton, Wash., on March 27, 2019. Boeing said on Wednesday, Feb. 21, 2024, that it was shaking up the leadership in its commercial airplanes unit after a harrowing incident last month during which a piece fell off a 737 Max 9 jet in flight. (Ruth Fremson/The New York Times)
Federal judge rejects Boeing’s guilty plea related to 737 Max crashes

The plea agreement included a fine of up to $487 million and three years of probation.

Neetha Hsu practices a command with Marley, left, and Andie Holsten practices with Oshie, right, during a puppy training class at The Everett Zoom Room in Everett, Washington on Wednesday, July 3, 2024. (Annie Barker / The Herald)
Tricks of the trade: New Everett dog training gym is a people-pleaser

Everett Zoom Room offers training for puppies, dogs and their owners: “We don’t train dogs, we train the people who love them.”

Andy Bronson/ The Herald 

Everett mayor Ray Stephenson looks over the city on Tuesday, Jan. 5, 2015 in Everett, Wa. Stephanson sees  Utah’s “housing first” model – dealing with homelessness first before tackling related issues – is one Everett and Snohomish County should adopt.

Local:issuesStephanson

Shot on: 1/5/16
Economic Alliance taps former Everett mayor as CEO

Ray Stephanson will serve as the interim leader of the Snohomish County group.

Molbak's Garden + Home in Woodinville, Washington will close on Jan. 28. (Photo courtesy of Molbak's)
After tumultuous year, Molbak’s is being demolished in Woodinville

The beloved garden store closed in January. And a fundraising initiative to revitalize the space fell short.

Everett Mayor Cassie Franklin, Advanced Manufacturing Skills Center executive director Larry Cluphf, Boeing Director of manufacturing and safety Cameron Myers, Edmonds College President Amit Singh, U.S. Rep. Rick Larsen, and Snohomish County Executive Dave Somers participate in a ribbon-cutting ceremony on Tuesday, July 2 celebrating the opening of a new fuselage training lab at Paine Field. Credit: Arutyun Sargsyan / Edmonds College
‘Magic happens’: Paine Field aerospace center dedicates new hands-on lab

Last month, Edmonds College officials cut the ribbon on a new training lab — a section of a 12-ton Boeing 767 tanker.

Gov. Jay Inslee presents CEO Fredrik Hellstrom with the Swedish flag during a grand opening ceremony for Sweden-based Echandia on Tuesday, July 30, 2024, in Marysville, Washington. (Ryan Berry / The Herald)
Swedish battery maker opens first U.S. facility in Marysville

Echandia’s marine battery systems power everything from tug boats to passenger and car ferries.

Helion Energy CEO and co-founder David Kirtley talks to Governor Jay Inslee about Trenta, Helion’s 6th fusion prototype, during a tour of their facility on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
State grants Everett-based Helion a fusion energy license

The permit allows Helion to use radioactive materials to operate the company’s fusion generator.

People walk past the new J.sweets storefront in Alderwood Mall on Thursday, July 25, 2024, in Lynnwood, Washington. (Olivia Vanni / The Herald)
New Japanese-style sweets shop to open in Lynnwood

J. Sweets, offering traditional Japanese and western style treats opens, could open by early August at the Alderwood mall.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.