Apple takes risks with iPods

  • Associated Press
  • Friday, September 24, 2010 2:37pm
  • Business

SAN FRANCISCO — By now, Apple’s introduction of new iPods each fall is about as surprising as kids going back to school.

And, as usual, many of the changes CEO Steve Jobs announced this month were expected, such as the addition of cameras to the iPod Touch.

But Apple Inc. took some risks this time with its lineup, too. It cut the video recording and playback features from the Nano to shrink it while adding a touch screen, and went back in time stylistically to rework the tiny Shuffle.

The results, as expected, are awesome.

IPod Nano ($149 or $179): The latest Nano has gotten the biggest makeover, trading in its rectangular body for a small square and eschewing the traditional iPod click-wheel controls in favor of a touch screen flanked by a few buttons.

I thought that having such a teeny touch screen — about 1.5 inches diagonally — would be annoying. It turned out to be slightly irksome at first but nearly as intuitive as the old click wheel once I got used to it.

It’s less than half the size of the old Nano and fits in even the smallest pocket. And it finally comes with a built-in back clip, so you can attach the player to your shirt or pocket when you’re exercising or walking around. The built-in pedometer, introduced on the last Nano, seems like a better idea now that the gadget has a more portable body.

I thought I’d miss the video camera included on the previous Nano since I don’t like having options taken away from me. But after a little while I totally forgot about it.

IPod Touch ($229-$399): As with the last iPod Touch, the new version is much like an iPhone without the phone — a great alternative if you want to avoid a two-year service contract.

Like the iPhone 4, the new Touch has a gorgeous, super-sharp display that is great for surfing the Web and watching videos. It’s stocked with Apple’s newest mobile processor and comes with 8, 32 or 64 GB of storage.

The new iPod Touch also follows the iPhone 4’s lead by adding cameras in the front and back. This means you can take photos and HD-quality videos and conduct video chats with other owners of the new Touch and latest iPhone.

The cameras bring the Touch to a whole new level. Before, it was a slick multimedia player that could access the Internet and download apps over Wi-Fi. Now, it’s a potential replacement for a simple point-and-shoot — though, sadly, it still lacks a flash.

Using FaceTime on the Touch is pretty sweet. Sure, video chat has been around for a while, and it’s already available on the iPhone 4. But there’s still something awesome about having video chat right in your pocket, assuming you are in a Wi-Fi hotspot.

The Touch also comes with Apple’s new Game Center app, which lets you keep track of your gaming scores and play games against friends.

IPod Shuffle ($49): At first glance, the new iPod Shuffle looks suspiciously like an older version of the same, with its circular control panel and wee rectangular body.

Looks can be deceiving, though. It’s actually a solidly updated device, both compared with its doppelganger, the Shuffle Apple released four years ago, and with the previous Shuffle that depended on controls attached to an earbud cord.

I like this return to the circular controls, which make it easy to navigate from song to song and pump up (or down) the jam. There’s a button for voiceover features on the side, which speak over the music to tell you what song you’re listening to.

And the $49 price tag — $10 lower than the previous Shuffle — can’t be beat. Sure, it only has room for about 500 songs, and Apple is no longer offering a 4 GB Shuffle, but it’s more than enough to get you through.

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