EVERETT — LivingSocial, a national online daily coupon source, debuted in Snohomish County on Wednesday in competition with Groupon and The Herald’s HeraldNet Daily Deal.
All three sites give subscribers a daily coupon offering a discounted product or service from a local business. LivingSocial’s first Snohomish County coupon Wednesday offered $30 of food and drink at Mountlake Terrace’s Cinebarre movie theater for $15.
The web site is at www.livingsocial.com.
HeraldNet’s Daily Deal on Wednesday offered a new patient exam, cleaning and X-rays or teeth whitening with Everett dentist Scott Westford. The $300 value cost Daily Deal subscribers $59.
HeraldNet’s Daily Deal presents offers from Snohomish County businesses at discounts of 50 percent or more.
As a multimedia company, The Herald uses multiple avenues to promote the offers, including The Herald newspaper, online at www.heraldnet.com and through e-mail, Facebook and Twitter.
“We’ve been tremendously pleased by the response from consumers,” said Kelly Hulin, The Herald’s director of marketing and interactive media. “They love receiving these deals each day and we continually receive suggestions for future deals.
HeraldNet’s Daily Deal and LivingSocial’s coupons are both valid for 24 hours. The deals are available to any subscriber who clicks to buy each day’s offer.
Groupon coupons differ in that they require a minimum number of subscribers to opt in before the daily offer is valid for all subscribers. Groupon targets the Seattle and Tacoma areas, not Snohomish County specifically. Groupon’s Wednesday offer was for $110 of services for $50 at a salon in Federal Way.
LivingSocial also launched Wednesday in Scottsdale, Ariz.; Ann Arbor, Mich.; Jackson, Miss.; San Diego; Boston; Gainesville, Fla.; Madison, Wis.; and Plano, Texas. LivingSocial is available in 170 markets in 10 countries, with 16 million subscribers worldwide.
Kurt Batdorf is editor of the Snohomish County Business Journal.
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