TB12 is a comprehensive health and fitness brand offering sports supplements, fitness equipment, apparel, and personalized training. Founded by legendary NFL quarterback Tom Brady and his long-time trainer, Alex Guerrero, TB12 combines Brady’s fitness and nutrition principles to help people maintain peak performance at any stage of life. The brand’s philosophy and products are based on the core ideas outlined in Brady’s 2017 bestseller, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance.
With Tom Brady at the helm, TB12 has attracted widespread media attention, featuring in high-profile outlets such as The New York Times, Business Insider, Rolling Stone, and CBS Sports. On social media, TB12 has built a large following:
- Instagram: 476K followers
- YouTube: 17.5K subscribers
- Twitter: 71.8K followers
- Facebook: 94.5K followers
As a result of its growing presence, TB12 has become a significant name in the fitness and wellness industry. According to Growjo, the company now generates an estimated annual revenue of $20.3 million.
But with so many fitness brands on the market, does TB12 offer something truly unique? In this , we’ll dive into the brand’s products, programs, customer feedback, and more to help you decide whether TB12 is right for you.
Overview of TB12
Launched in 2013 in Foxborough, Massachusetts, TB12 was founded with the goal of sharing Tom Brady’s personal fitness regimen with the world. Brady and Guerrero sought to create a system that could help people maintain top-tier performance, even beyond their prime years.
The TB12 approach focuses on what Brady and Guerrero call “pliability” — a muscle condition supported by proper nutrition, hydration, mental fitness, and functional strength. The brand’s product line spans everything from supplements like protein and electrolyte powders to fitness equipment, meal plans, and personalized coaching sessions.
With TB12 training centers in Foxborough, Boston, and Tampa, as well as body coaches in New York City, the brand has built a solid infrastructure to support its holistic approach to wellness.
So, do TB12’s methods and products truly lead to better health and fitness? Let’s examine the pros and cons of the brand.
Pros
- Competitive pricing on supplements compared to similar brands
- Personalized body coach sessions available in-person and online
- 10% savings on orders through subscription services
- One-year warranty on exercise equipment
- Flexible installment payment options via Klarna
- Free standard shipping for orders over $50 within the continental US
- 10% off your next purchase when you sign up for the mailing list
- The TB12 Method diet could support weight loss, heart health, disease prevention, and better athletic performance
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Cons
- Exercise equipment, body coach sessions, and in-person classes can be quite expensive
TB12 Sports
Tom Brady’s ability to perform at a high level well into his 40s is awe-inspiring. But does TB12 offer the same performance-enhancing secrets to the general public, or is it just another fitness gimmick?
TB12 Sports
In this section, we’ll explore some of the brand’s most notable products in the nutrition and apparel categories.
TB12 Plant-Based Protein
For those seeking a vegan-friendly protein supplement, TB12’s Plant-Based Protein is an excellent option. It contains 24 grams of pea protein per serving, with no added sugar, dairy, soy, gluten, or preservatives. This non-GMO powder offers all the essential amino acids with just one gram of carbs and comes in chocolate and vanilla flavors. You can purchase it for $39 per container, or $35 when you subscribe for regular deliveries.
TB12 Electrolytes
After intense workouts, it’s important to replenish electrolytes in addition to drinking water. TB12 Electrolytes contain magnesium, sodium, and potassium, along with other vital minerals to support hydration. The product comes in various flavors, including peach mango, lemon, raspberry, and unflavored, priced at $15.
TB12 Perform & Recover Set
This set includes two supplements designed to support your fitness regimen: Perform for energy, focus, and stress management, and Recover for muscle recovery. Take two capsules of Perform in the morning and two of Recover in the evening for optimal results. The set costs $110, or $94 with a subscription.
TB12 Fitted Hats
For fans of Tom Brady, the TB12 Fitted Hat is a must-have accessory. It features FlexFit technology for a snug yet comfortable fit, available in red, black, and navy, and priced at $30.
TB12 Trucker Hat
The TB12 Trucker Hat is perfect for showing off your Brady pride at any event. Featuring a curved visor and mesh back for breathability, it’s available in five color combinations for $30.
TB12 Method
The TB12 Method, now in its second edition, is a comprehensive guide to Brady’s approach to peak performance. It covers everything from diet and hydration to flexibility and strength training. The book, priced at $20, also includes new plant-based meal recipes.
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What Is The TB12 Method?
The TB12 Method focuses on improving sports performance, reducing inflammation, and minimizing injury risks. The program incorporates mobility, flexibility, and calisthenic exercises. The diet emphasizes plant-based foods and avoids processed, sugary, and acidic options.
Is TB12 Only For Athletes?
While TB12 originated from an athlete’s training, the method is designed for anyone seeking to improve their overall health and fitness, regardless of their athletic background.
Who Is TB12 For?
TB12 is ideal for individuals looking to enhance fitness, lose weight, or follow the structured guidance of an experienced athlete. However, some critics argue that the program’s strict dietary guidelines may be difficult for the average person to maintain.
Comparison: TB12 vs. Onnit
Onnit, another prominent health and wellness brand, offers a wide range of supplements and fitness products. However, TB12 generally offers more affordable options, with prices for some products, such as protein powder, being lower than Onnit’s. Onnit compensates for its higher prices by providing free content like articles and podcasts to help customers maximize their product use.
TB12 s: What Do Customers Think?
Customers are generally positive. On the TB12 website, the Plant-Based Protein holds a 4.5/5-star rating based on 800 s, with users praising the product’s taste and easy mixability. TB12’s Looped Resistance Bands also boast a 4.5/5-star rating, with many customers reporting improvements in strength and flexibility.
Is TB12 Worth It?
After using TB12’s products, customer feedback, and overall philosophy, this concludes that TB12 is a solid option for beginners or anyone seeking structure in their fitness journey.
TB12 Promotions & Discounts
Sign up for the TB12 mailing list to get 10% off your next order. Subscription options for some products also provide a 10% discount.
Where to Buy TB12
You can purchase TB12 products directly from the brand’s website, tb12sports.com. Some products are also available at select Whole Foods and Publix locations, while in-person training is only available at TB12 centers in Boston, Foxborough, or Tampa.
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FAQ
Does Tom Brady own TB12?
Yes, Tom Brady co-founded TB12 with his trainer, Alex Guerrero.
Where is TB12 made?
TB12 supplements are made in the U.S. by Agropur, a Canadian company. Some apparel is manufactured in China.
Is TB12 vegan and cruelty-free?
Many of TB12’s products, like the Plant-Based Protein, are vegan-friendly. Other products are free of preservatives, gluten, and soy.
How to Contact TB12
For customer inquiries, email products@tb12sports.com. For Body Coach sessions, contact info@tb12sports.com.
What sizes does TB12 offer?
Supplements come in standard sizes, and apparel is available from S to XXXL.
What is TB12’s Shipping Policy?
Orders within the continental U.S. over $50 receive free shipping. International orders are shipped via UPS or FedEx and are subject to duty fees.
What is TB12’s Return Policy?
Unused or unworn items can be returned within 60 days for a refund. Return shipping labels are provided.
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