Taco Bell dog star dies at 15

LOS ANGELES — Gidget the Chihuahua, the bug-eyed, big-eared star of 1990s Taco Bell commercials who was a diva on and off the screen, has died. She was 15.

Gidget suffered a massive stroke late Tuesday night at her trainer’s home in Santa Clarita and had to be euthanized, said Karin McElhatton, owner of Studio Animal Services in Castaic, which owned the dog.

Although she was hard of hearing, Gidget was otherwise in good health up to the day of her death, eating well and playing with her favorite squeaky toys at the home of trainer Sue Chipperton, McElhatton said.

“She was retired. She lived like a queen, very pampered,” McElhatton said.

Gidget was found at a kennel and wasn’t show quality, McElhatton said; she had an undershot jaw and huge ears.

But Gidget knew she was a star, McElhatton said. “She was a prima donna,” she said.