PEORIA, Ariz. — And now for a commercial announcement.
It’s always a spring highlight when the Seattle Mariners unveil their new television commercials. That happened Wednesday, and the result was predictably charming.
There are four spots:
■ K-Swag: Third baseman Kyle Seager isn’t sure about a new marketing program, but teammates Charlie Furbush and Hisashi Iwakuma love the makeover. Taijuan Walker prefers the “old school” Seager.
■ Mirror Images: Remember the classic Marx Brothers sketch where Groucho and Harpo mimic one another in Duck Soup? (Lucille Ball reprised it years later with Harpo Marx.) Here we see Robinson Cano’s movements replicated by hitting coach Edgar Martinez.
■ Clubhouse questions: New teammates Nori Aoki, Wade Miley and Steve Cishek ask Felix Hernandez about what it’s like to be the King. Hernandez insists he’s a regular guy.
■ Nellie’s Auto Glass: This is a commercial within a commercial. Nelson Cruz operates an auto-glass repair service for cars damaged by his towering home runs.
All four commercials were shot on location last month on the Mariners’ side of the Peoria Sports Complex and began airing Wednesday during Root Sports’ telecast of the game against San Francisco at Peoria Stadium.
The advertising campaign was created by Seattle-base Copacino and Fujikado, the Mariners’ long-time advertising agency.
Talk to us
> Give us your news tips.
> Send us a letter to the editor.
> More Herald contact information.
