The market for dog food (and all dog-related goods) has seen an uptrend compared to a decade ago. With so many options available to pet owners to choose from, unfortunately, quality and safety rarely meet the mark. In 2018, the FDA did an investigation into pet foods as cases of cardiomyopathy, a heart condition that could lead to heart failure or death in dogs, increased significantly [1].
While the exact mechanism is yet to be clarified, the FDA has linked high proportions of peas, lentils, legume seeds, and/or potatoes in various forms as the leading cause. Imagine feeding dogs with the intent of filling their hearts and stomachs, only to find they are suffering in the end.
Events like this have never set well with animal lovers, including Katherine Heigl. As an activist contributing toward animal welfare, it was only natural for her to dig into what’s currently available and the steps that can be taken to ensure nutrient-dense, healthy, and safe meals, especially for dogs.
One thing led to another, and after countless hours of research and communication, Katherine founded a company that would go on to introduce Superfood Complete.
What is Superfood Complete?
Superfood Complete is an air-dried, nutrient-dense dog food with several elements that support dog health: smooth digestion, healthy energy levels and gut function, and easy-moving joints. With several dog food options in supermarkets, the creators, Badlands Ranch™, believe Superfood Complete and many of their other products stand out because of the careful selection of ingredients and neglect of the use of meat meal, by-products, and preservatives, most of which have been proven repeatedly to be detrimental to dogs. In the simplest of terms, Superfood Complete embodies “all the good stuff your dog needs to thrive, with none of the bad.”
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What’s inside Superfood Complete?
Superfood Complete is unique because of its 34 canine-specific ingredients. Below is a quick rundown of each one and their contribution to dog health:
Humanely-Raised Beef & Beef Organs
Each serving contains beef and beef organs (specifically, the liver and heart). Organ meats contain a rich source of vitamins (A, C, D, E, K, B, and folate), minerals (copper, iron, manganese, iodine, phosphorus, and zinc), and amino acids. The heart may have been included for its ability to boost collagen, support skin, coat, and joints, and prevent the risk of heart disease and fluctuating blood sugar. The liver is thought to assist with the dog’s energy production, heart health, brain function, and healthy digestion. As for beef as the source, a piece of plain, firm, low-fat cuts are used.
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Salmon
Salmon is an abundant source of protein (i.e., for building and repairing muscle tissues) and omega-3 fatty acids. Fatty acids help to enhance their immune system, lower inflammation, improve overall mobility, and promote a shiny and healthy coat [4]. It is a popular alternative to chicken, given that some dogs may be allergic to other meat sources. As beef, salmon also contains vitamins and minerals, including vitamin B12. One source [5] stressed the importance of this vitamin for the nervous system and brain function. Finally, the author specifies portion control, as not all dogs are of the same size or breed.
Gut-Friendly Vegetables
Finally, the vegetables, which have been selected with dogs in mind, truly tie the Super Complete formula together. To be precise, we are referring to the likes of:
Flaxseeds
Flaxseeds [6] are flavored seeds of omega-3 and omega-6 fatty acids and linseeds. Linseeds are unique because they offer an excellent source of fiber and protein. In the context of dog health, these properties can improve digestive health, increase energy levels, and maintain healthy immune function. Another critical component of flaxseeds is lignans, which contribute to cardiovascular, joint, kidney, and skin and coat health.
Sweet Potatoes
The sweet potato is an underground tuber belonging to the bindweed family. Its health benefits for dogs are exactly the same as those listed for humans. In other words, this ingredient’s rich source of dietary fiber improves digestive function. Additionally, each serving contains various vitamins and minerals necessary for properly functioning the eyes, muscles, nerves, coat, and immune system.
Pumpkin
Pumpkin [8] is a winter squash belonging to the Cucurbita family. In one article that discussed the effects of pumpkin on canine health, it was reported that squash is often recommended for healthy bowel movements, especially in dogs with mild constipation and diarrhea. Besides fiber, pumpkins are rich in vitamins A, C, and E, potassium, and iron, which, per another source, “gives a great boost to [a] dog’s nutrition.” Finally, they contain prebiotics or nutrition for good bacteria in the gut. The latter is an extra step to strengthen canine digestive health [9].
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Carrots
Carrot is a root vegetable best known for its fall-inspired colors, with the orange being largely consumed by humans and animals alike. This vegetable also contains fiber but, more importantly, beta-carotene. Beta-carotene is a type of carotenoid that the body converts into vitamin A, a nutrient shown to improve eye, immune, and coat health, to list some of its benefits. It’s also worth noting that their teeth will improve as dogs chew on carrots. This ingredient is usually considered in dog foods, particularly their treats.
Broccoli
Broccoli is a cruciferous vegetable rich in antioxidants, vitamins, minerals, and other plant compounds. This ingredient is only healthy in small amounts or as a treat. Sure, broccolis are high in fiber and vitamin C and are low in fact; however, they do contain what’s known as isothiocyanates, which supposedly cause “mild-to-potentially-severe gastric irritation.”
Blueberry
Blueberries are the only fruits to qualify for Superfood Complete. This fruit, in particular, is rich in antioxidants, which, like in human health, neutralize the effects of free radicals (mainly their influence on inflammation and oxidative stress) on cell health. Moreover, blueberries are also low-calorie and high in fiber and phytochemicals, with the latter serving on a cellular level to reduce cancer risk.
Lion’s Mane Mushroom
Lion’s mane [11]is a medicinal mushroom known for its unique healing properties. Since it grows on old or dead broadleaf trees, it has only recently garnered attention from the scientific community. Concerning dogs, this mushroom is believed to ease anxiety, support dogs with degenerative myelopathy (i.e., a condition that attacks the central nervous system by digging deep under the coat’s myelin) and cognitive dysfunction, and improve overall gut health.
Chia Seeds
Finally, we have chia seeds, nutritional powerhouses that regulate blood sugar levels, improve energy levels, support bone and joint health, ensure well-maintained coat condition, and many others. Naturally, giving dogs too many chia seeds might cause digestive issues, blockages in their esophagus and/or stomach, allergic reactions, and an overload of fatty acids in a younger pup whose stomach is too sensitive in infancy.
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Frequently Asked Questions (FAQ)
Q. What makes Superfood Complete unique?
A. Superfood Complete is a stronger contender than conventional dog food for several reasons. By now, it should be clear that the Badlands Ranch™ team did an exceptional job at the ingredient selection stage. In particular, we are referring to the choice of meat (and organ meat), salmon, and fruits and vegetables that are considered safe for dogs under moderation. The subsequent steps are equally impressive.
For instance, the ingredients were said to be prepared using their “low and slow” method to avoid harmful by-products from taking form. Then there’s the fact that they chose the air-drying process, which not only preserves the ingredients but also presents Superfood Complete with the convenience of kibble.
Q. Why is it important to transition dogs to new food?
A. First, this largely pertains to new dogs. Second, transitioning gradually is better than switching completely because the latter might upset their digestive system. Since Superfood Complete is nutrient-dense, dogs might need time to adjust to the formula.
Q. How do I transition from standard dog food to Superfood Complete?
A. Pet owners are instructed to gradually help dogs transition from their standard meals to Superfood Complete. On the first two days of transition, 10% of a dog’s meal should account for Superfood Complete, then the next two days, 25%, then 50%, and 75%, respectively. From the ninth day onwards, dogs should have fully transitioned to Superfood Complete.
Q. What are the feeding guidelines for Superfoods?
A. The feeding guideline indicates the amount of Superfood Complete that dogs require daily based on weight. Below is a summary of what the chart suggests:
- 5 lbs: 0.33 to 0.5 cup
- 15 lbs: 0.66 to 1.25 cups
- 20 lbs: 1 to 1.5 cups
- 30 lbs: 1.25 to 2 cups
- 40 lbs: 1.5 to 2.5 cups
- 50 lbs: 1.75 to 3 cups
- 60 lbs: 2.25 to 3.5 cups
- 70 lbs: 2.5 to 4 cups
- 80 lbs: 2.75 to 4.33 cups
- 90 lbs: 3 to 4.66 cups
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Q. How should Superfood Complete be prepared?
A. There are no preparation steps; pet owners are simply asked to measure the precise amount by weight and add it to their bowl. Along with each meal, it is imperative to serve clean, fresh water. Superfood Complete can be ground up and mixed with water for dogs that cannot chew food.
Q. How many calories are there in Superfood Complete?
A. There are 430 kcal per cup (or 4,300 kcal per kg).
Q. What does the guaranteed analysis of Superfood Complete indicate?
A. It provides information on what Superfood Complete is composed of. In this case, it comprises 30% crude protein, 25% crude fat, 5% fiber, 15% moisture, 60 mg per kg of iron, and 25 mg per kg of niacin.
Q. What is the estimated arrival time on Badlands Ranch™ shipments?
A. Most orders are shipped out of their warehouse on the same day they have been placed. From there, orders shipped to the continental United States should arrive in three to ten business days.
Q. Does a money-back guarantee protect Superfood Complete purchases?
A. Yes, Superfood Complete has been protected by a 90-day money-back guarantee. This has been done to protect pet owners whose dogs are picky or do not seem to enjoy Superfood Complete. If the latter is the case, the Badlands Ranch™ team will offer a full refund of the purchase price, even on opened bags. For this to hold, requests for a refund must be made within 90 days from the purchase date. To learn more about this guarantee, consider one of the following points of contact:
- Email: support@badlandsranch.com.
- Phone: 1 (888) 872-4522
How much does Superfood Complete cost?
The cost of the Badlands Ranch Superfood Complete is determined based on the number of units one wishes to purchase. At the time of writing, the pricing structure was presented as seen below:
- 1 Superfood Complete Bag: $59.95 each
- 3 Superfood Complete Bags: $56.95 each
- 6 Superfood Complete Bags: $53.95 each
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All US orders over $50 are eligible for free shipping.
The Badlands Ranch™ Story Starring Katherine Heigl
Badlands Ranch™ is a clean, healthy dog food provider. This company was founded by Netflix’s Firefly Lane star, Katherine Heigl, an animal activist. Her approach to developing healthy dog food revolves around a simple philosophy: “Your dog deserves clean, healthy food,” which led the team to the air-drying process coupled with the low and slow cooking technique and, undoubtedly, some of the most nutrient-dense and safe ingredients.
Katherine’s commitment to animal welfare started in 2008, when she teamed up with her mother, Nancy Heigl, to found the Jason Debus Heigl Foundation, a non-profit on a mission to end animal cruelty and abuse. Named after her ranch in Utah, which she often refers to as her home away from home, so naturally, Badlands Ranch® signifies Katherine’s love for animals and desire to provide exceptional nutrition. Given her devotion to animals, 100% of the donations collected through Badlands Ranch™ go directly to needy animals. To learn more about Badlands Ranch™, visit the official website.
Concluding Remarks
Superfood Complete is exactly as it sounds: a complete meal of nutrient-dense superfoods. The Badlands Ranch™ team did an exceptional job of carefully selecting their ingredients. Our research suggests that each and every ingredient listed on the back of the packaging (even garlic salt) is safe in moderation. Superfood Complete may have a competitive advantage in more areas than ingredient selection.
The next is the processing technique. Each ingredient has undergone a combination of air-drying and low-and-slow cooking. The former aims to preserve the nutrient-dense nature of each ingredient, whereas the latter prevents the formation of harmful by-products, often present under high-temperature cooking. Once again, this aligns with what the team had previously stressed: none of the bad makes it to their bowl. Finally, their library of educational material, whether preparing or feeding Superfood Complete or through their blogs, ought to help pet owners in many ways.
Now that all the required information has been presented, pet owners have homework to do. Not all dogs are equal, as factors including their size, weight, breed, health condition, and preferences are so different. Due to this, pet owners are accountable for reviewing the ingredients, determining whether or not they are appropriate for their respective dogs, and even consulting their veterinarian.
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